Retail Shelf Space Management: Space Management Principles

Boost your knowledge of retail merchandising space with this course, Retail Shelf Space Management: Space Management Principles. In the consumer-packaged goods (CPG) industry, retail merchandising space refers to the space where products are displayed to shoppers. As a salesperson, you’ll need to understand how your retail customer thinks about and manages shelf space in order to protect what you have or gain incremental space as needed.

In this course, part of our larger series called Retail Shelf Space Management, we’ll begin by explaining how retail merchandising works and how spacing decisions are made. From there, we will provide insight on how to successfully approach discussions on shelf space with retail customers, including how to present logical ideas that are based upon both the art and science of space management.