Retail Selling: 04. Initiating the Call

Discover how to make impactful sales calls with Retail Selling: 04 Initiating the Call. An impactful sales call involves a two-way conversation where both the seller and the customer are fully engaged. In order to do this, you need to be sure that your customer is comfortable, prepared and available to listen to your ideas and suggestions.

In this course, the fourth in our wider series on Retail Selling, we will offer helpful advice on how to create engaging business discussions by preparing your customer with small talk or casual conversation. We will also discuss how to transition from casual conversation to the business discussion, and identify common mistakes to avoid in order to develop your overall sales success.