Retail Selling: 01. Knowing Your Customer

In Retail Selling: 01 Knowing Your Customer, viewers will discover how really knowing their customer is an essential factor for sales success. Getting to know your customer isn’t a one-time exercise - it’s an ongoing commitment. In this course, we will discuss the importance of knowing more than just your customer’s name. From there, we will explore how knowing your customer is about understanding how they’re wired, and explain what motivates them to make specific purchasing decisions.

This course, the first in our wider series on Retail Selling, also offers specific action steps you can take to truly know your customer, so you can develop a better level of customer engagement and sales success.