Qualitative Data Collection

Find out how and why qualitative data can help you improve your business with this elearning course, Qualitative Data. In this course we will discuss how qualitative and quantitative data differ, and how qualitative data is used to determine things like how your customers feel about your products or services. You’ll learn the various types of qualitative data, methods for collecting data within these types, and how to use the data once you have it. Finally, we will investigate how to use focus groups, case studies, interviews and surveys to gain further insights.

This elearning course, Qualitative Data, includes a video lesson, downloadable student materials and a short online quiz to test your comprehension of the subject.