Public Relations: 03. Dealing with the Media

Polish your public relations skills with the elearning course, Dealing with the Media. In this course we’ll review how a newsroom operates, ways to contact a journalist, and why the best time to connect is early in the week and in the morning. We’ll discuss the importance of including an introduction with your press release and why you should take time to build a relationship with a journalist. Finally, we will discuss methods of meeting journalists through media events, LinkedIn referrals and Twitter, and go over some general dos and don’ts when dealing with the media.

Part of the series on Public Relations, this course includes a video lesson, downloadable student materials and a short online quiz to check your comprehension.