Primary Strategic Analysis

To shape your strategy and identify key areas of improvement, you should periodically conduct a strategic analysis. This course is part of the Strategy Pocketbook series, a series that provides tips and techniques for formulating and developing a strategic plan. In this course, you’ll learn about the first part of a strategic analysis: the primary analysis. You’ll learn about the key factors to assess when analyzing your company, your market, and your competitors. You’ll also learn about the types of goals a company works towards achieving and explain how to create market segments. By the end of this course, you’ll have the knowledge to gain a better overview of your organization, your market, and your competitors.