Prevent a Social Media Firestorm

A complaint against a brand has the potential to spread just like a fire, damaging a company’s reputation and revenue. And when a negative post goes viral, it can really wreak havoc. Fortunately, research conducted by top institutions like KEDGE Business School in France and the University of Melbourne indicates there are clear factors that can help you establish whether a complaint is likely to spread. During this course, we’ll take a look at how to identify those factors and how to properly respond so negative posts don’t spread like wildfire. When there’s a negative word-of-mouth post about a brand, you need to be able to recognize when it has the potential to go viral so you can put that fire out. This course will help you to respond appropriately, protect a brand’s integrity, and stop its reputation going up in smoke.