Planning for a Pandemic: External Communications

Having an external communication plan can help you weather a media storm during a pandemic or any other crisis. In this course, External Communications, we will review how to handle the inevitable media inquiries when your company is affected by an outbreak, and share steps for making it easier by naming a single spokesperson to address all media inquiries. We’ll discuss how to hold press conferences and interviews, and go over the creation of a media kit. Finally, we will discuss some general tips for communicating with the media and ways to manage your social media presence during a crisis.

Part of the series Planning for a Pandemic, this course includes a video lesson, downloadable student materials and a short online quiz to check your comprehension.