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Whether you know it or not, you already have a personal brand. As it relates to the workplace, your personal brand is the external perception of how your peers and leaders view you based on how you consistently present yourself. If you aren’t intentionally shaping that message, your brand can easily be misconstrued. In this course, global leadership development coach and consultant Summer Alexander will guide you on a journey of defining, developing, and demonstrating your personal brand for career growth and success. First, you’ll take an internal and external assessment to determine where your brand stands today. Then, you’ll use that feedback to create a brand visibility plan. Finally, you’ll have the tools needed to implement your personal brand strategy.
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