Permission Marketing: Turning Strangers into Friends and Friends into Customers | Seth Godin

Discover insights from the book Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin. In this course, you’ll learn how to leverage Permission Marketing to transition from frequency-based to trust-based advertising. The book includes tips on earning consumer permission, building long-term relationships, and maximizing a customer’s lifetime value. This book is ideal for anyone who wants to cut through the crowded advertising space and connect with audiences more effectively, including entrepreneurs, marketing professionals, and business leaders. After this course, you‚It’ll be prepared to apply your insights about trust-based marketing to your life and career.