Orange Zone: Building and Leading a Global Fitness Brand

Gain new insight on entrepreneurship, franchising and branding with Thirty Minute Mentors: Orange Zone: Building and Leading a Global Fitness Brand, featuring Dave Long. Long is the co-founder and CEO of Orangetheory, one of the most successful fitness brands with more than 1,500 studios across 24 countries.

In this course, host Adam Mendler speaks with Long about his journey, including how and why he founded the company, as well as how he grew and scaled his business. From there, they discuss what makes a great leader, the importance of focus when it comes to entrepreneurship and developing your business, pushing out of your comfort zone, plus helpful tips on branding and hiring.