Online Customer Support

Optimizing your customer’s online experience is essential to their satisfaction. This course discusses how online marketers can engage in individual relationship building with internet users. Your website sets the stage for this interaction, but the abundance of choice online can have you competing to get your brand voice heard. By understand how patterns of consumer behavior echo and differ from those found in real-world shopping interactions, you can accurately predict how your customer will react to your marketing strategies. This course includes quizzes and a final test to allow you to self-evaluate your learning. Interesting real-life examples and links to further reading provides an engaging and complete learning experience.