Niching Up: The Narrower the Market, the Bigger the Prize | Chris Dreyer

In Niching Up: The Narrower the Market, the Bigger the Prize, Chris Dreyer reveals the path to enduring notoriety and long-term profitability by way of a streamlined, specialized market focus. He debunks the myths associated with selecting a specific target and shares his stories of making it big by reducing his prospects. Sometimes success is about having the right mindset. Through Chris’s personal stories of lessons learned and how he’s learned them, you’ll realize that good opportunities come to those who simplify.