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Negotiating isn’t just something that takes place in conference rooms with powerful forces aligned on either side of a table. People have informal negotiations every day — with their coworkers, merchants, even family members.
Location could affect negotiation, so by entering your counterpart’s territory, you show your serious intent and strong desire to make a deal-factors that can be invaluable in persuading him to sign a contract. The most important reason to negotiate on the other side’s territory is that it gives you opportunities to learn.
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