Merchandising: 05. Off-Shelf Displays

In Merchandising: Off-Shelf Displays, we’ll walk through building and maintaining displays - a critical part of sales success in the DSD business. Displays allow us to put our products in front of shoppers in high-traffic locations throughout the store. They also work well to motivate unplanned purchases.

In this course, part of our Merchandising series, you’ll learn about the different types of displays, useful tips to construct displays that are safe and stable, and how to make your displays communicate value to your customers. Finally, you’ll learn how to maintain your display so you can hold onto this valuable store space for the long run. The course is delivered in the form of a video with narration and helpful illustrations throughout.