Merchandising: 01. Introduction to Merchandising

In Merchandising: Introduction to Merchandising, we’ll arm you with the know-how and skills necessary to succeed in a merchandising role. To begin, we’ll provide an overview of what retail merchandising is, what a merchandiser does, and why it is so important to the success of a company. Merchandising goes far beyond inventory replenishment in a direct store delivery, or DSD, model. Merchandising is also about how we position our products in front of shoppers to optimize the opportunity to motivate purchase decisions.

In this course, part of our Merchandising series, you’ll learn all about the value of merchandising and how you can perform your job successfully. The course is delivered in the form of a video with narration and helpful illustrations throughout.