Mastering Customer Relationship Management (CRM) Fundamentals

This comprehensive pathway, “Mastering CRM Essentials,” is designed to equip participants with a deep understanding of Customer Relationship Management (CRM) systems and their strategic importance in modern business environments. The pathway begins with a video overview of CRM, providing a foundational understanding, followed by interactive sessions that delve into CRM systems, their benefits, and crucial strategies for effective implementation and management. Participants will also explore the technical architecture of CRM systems and learn how to automate CRM processes using Durable.co, enhancing operational efficiency and customer interaction.