Marketing Strategy: 05. Measuring Your Marketing

Our Marketing Strategy: 05. Measuring Your Marketing course reviews the different types of marketing metrics and how to track them. To start, we’ll discuss why it’s so important to measure the success of your marketing strategies using specific metrics. From there, we’ll talk about qualitative and quantitative marketing goals and provide an overview on which metrics to track, which to analyze, and how to go about it. We’ll also talk about how to track the sources of website visitors and what programs you can use to gain this valuable data. Part of our Marketing Strategy series, this course features a video presentation, downloadable student material and a short quiz to review what you’ve learned.