Marketing Strategy: 04. Defining Your Target Audience

This Marketing Strategy: 04. Defining Your Target Audience elearning course provides helpful strategies on how to find and nurture your target market. We’ll start by explaining what a target market is and why it’s important. We’ll also discuss why defining your market, with specific parameters, is crucial for your marketing budget and bottom line. From there, we’ll go over how to identify your target market using best practices like looking at your current customer base and demographics, considering psychographics, analyzing your product or service, and more. Included in this course, part of our Marketing Strategy series, is a video presentation, downloadable student material and a post-assessment quiz to review what you’ve learned.