Marketing Strategy: 03. B2B Marketing Strategy

Learn how to develop an effective business-to-business marketing plan with our Marketing Strategy: 03. B2B Marketing Strategy course. We’ll start by presenting five easy steps you can take to develop an effective B2B marketing strategy and explain each step in detail while providing examples. We’ll also define key terms like marketing funnel and discuss what you can do to help drive traffic to your website and increase customer engagement. Part of our Marketing Strategy series, this course includes a video presentation, downloadable student material and concludes with a short quiz to review what you’ve learned.