Marketing Strategy: 01. What is a Marketing Strategy?

Get back to basics with our Marketing Strategy: 01. What is a Marketing Strategy? course that provides a brief overview of what a marketing strategy really means. In this course, we’ll define the term marketing strategy and explain what a good marketing strategy is. From there, we will discuss why a marketing strategy is so important when it comes to creating an effective marketing plan that successfully promotes your business. Part of our Marketing Strategy series, this course includes a video presentation, downloadable supplementary material and a short quiz to review what you’ve learned.