Marketing Research

Marketing research is essential to a successful marketing campaign. This information needs to be done on two levels. Research must be through to provide insight. This includes information that is provided by social media. Primary information is the research that you do for yourself or have an employee do. Secondary information is provided by government agencies and other organizations that offer market information.
It is impossible to meet the needs of every consumer, so this is why it is necessary to determine who your target audience is.