Marketing in a Crisis

When the world seemingly turns on a dime because of unforeseen events, your marketing strategies must turn with them. As a crisis unfolds and new realities emerge, how can you know if your current strategy will hold up? How do you draft new plans from square one? And how do you respond with sincerity and avoid tone deaf messaging? These important questions are explored in this course led by Brad Batesole, an internationally recognized marketing thought leader who has been advising globally leading brands and marketing strategies for the last 15 years. you’ll learn how to reposition your brand during a crisis, how to determine which marketing steps to take right away, and which approaches to use in discerning new consumer mentalities and behaviors. Relevant now more than ever, you’ll gain the clarity and insight needed to navigate the complexity of marketing amidst a crisis.