Marketing for Small Business: Tracking Marketing Metrics

The Marketing for Small Business: Tracking Marketing Metrics course shows you how to determine whether or not your marketing methods are working. To begin, we will discuss why measuring marketing metrics is so important to developing a successful marketing campaign and the different types of marketing channels. From there, we’ll talk about key performance indicators (KPIs) and return on investment (ROI) and explain how to use these tools to analyze your marketing campaign efforts. Finally, we’ll discuss marketing databases you can use to help you monitor and review your marketing activities. Part of the Marketing for Small Business series, this course includes a video presentation, downloadable supplementary material and concludes with a short quiz to test your knowledge.