Marketing for Small Business: Marketing Plan

The Marketing for Small Business: Marketing Plan course provides a general overview on how to develop a successful marketing plan. To start, we’ll review how to create a mission statement and identify your ideal customer, and explain why these steps are essential in crafting your marketing plan. We’ll also discuss how to assess the competition to find what makes your business unique and review how to create a marketing budget. We’ll also explain how to create marketing goals, a marketing action list and timelines to help you execute your marketing plan. Part of the Marketing for Small Business series, this course includes a video presentation, downloadable supplementary material and a short quiz to review what you’ve learned.