Marketing Essentials: 01. Understanding Marketing

Our Marketing Essentials: 01. Understanding Marketing course was designed to help you understand the importance of marketing when it comes to promoting your business effectively and making your company more profitable. In this course, we will define marketing and explain what it does and why it’s so essential for businesses. From there, we’ll discuss the different orientations in marketing and clarify what the most common marketing terms mean. We’ll also talk about digital marketing terms to boost your knowledge.

Part of the Marketing Essentials series, this course includes a video presentation, downloadable material for future reference and a short quiz to review what you’ve learned.