Marketing Basics

Marketing is more complex and dynamic than ever. Organizations must anticipate future changes, stay on top of shifting customer behaviors, and respond at lightning speed to stay relevant.This course is part of the Marketing series, that presents basic information about marketing, guidance on performing market research and steps for develpoment a marketing strategy. In this course, you’ll learn the importance of marketing, how it differs from selling, the key elements of the marketing process and the most important communication channels to reach customers.