Market Analysis, Segmentation, and Policy

Developing a Marketing Strategy starts with a lot of analysis: analysis of your product’s strengths and weaknesses; analysis of the current and future market; and analysis of the areas where there’s a gap between what you offer and what the market demands. This course is part of the Marketing series that presents basic information about marketing. In this course, you’ll learn how to perform a SWOT analysis or your product or service, how to analyze current and future markets, and how to perform market segmentation.