Managing Key Accounts

A majority of your company’s revenue comes from key accounts. This is why building and maintaining successful relationships with them is vital in the growth and survival of your organization. This course is part of the Key Accounts Pocketbook series, a series that provides tips, techniques, and tools for those who want to keep and develop business with their most important customers. In this course, you’ll understand what it takes to be a successful key account manager. You’ll learn how to identify customers who are key accounts. You’ll also examine how to be a key account “ambassador” by identifying specific expectations, skills, and characteristics, along with questions for assessing each of your key accounts. By the end of this course, you should be able to identify areas to build upon to become your key accounts’ number one contact.