Managing Enterprise Accounts: Selling Benefits

Managing Enterprise Accounts: Selling Benefits is an elearning course that demonstrates why benefits are far more effective as deal-closers in sales. Selling features of your product or service won’t get you very far. Selling benefits means selling solutions to your customer’s unmet needs. That’s the sweet spot, and that’s what we’ll be covering here. In this course, we’ll discuss the difference between features and benefits. You’ll learn how to effectively illustrate benefits for your products, that can translate into more sales.

This course is part of our series on Managing Enterprise Accounts. The video uses helpful graphics and checklists to illustrate key concepts you can apply to selling benefits. A downloadable course document is included for easy reference, along with a short online quiz to test your retention of the material.