Making the Sales Call: Product Knowledge

Successful selling depends on having an intimate knowledge of your product and fulfilling your prospective buyer’s needs, as discussed in this elearning course, Product Knowledge. In this course we will discuss how a complete understanding of your product provides the tools you need to close the sale. You’ll learn how the successful execution of the sales position depends on the breadth of the knowledge you acquire about your own products or services and those of your business competitors.

Part of the series Making the Sales Call, this course includes a video lesson, downloadable student materials and a short online quiz to check your comprehension of the course.