Making Smart Purchasing Decisions

Sometimes, you may be asked to purchase something on behalf of the organization. When purchasing, it is always a good practice to determine if the expense is worth the investment.
Purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand. Some purchase decisions are minor, like buying toothpaste, while other purchases are major, like buying a house.
Understanding the buyer buying process is essential for marketing and sales.