Make Innovation Measurable

Many leadership teams are obsessed with metrics, but only track lagging metrics such as customer satisfaction and revenue growth. Learn why lagging metrics alone aren’t enough, and discover the right balance of metrics to support your innovation goals. This course provides a framework for selecting the right metrics for your business and guides you through the process of identifying areas of weakness in your innovation pipeline, matching them with the right metrics to stimulate progress. Learn how to set attainable goals that will motivate teams to achieve their innovation aspirations.