Made to Stick: Why Some Ideas Survive and Others Die | Chip Heath and Dan Heath

Discover insights from the book Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. In this course, you’ll learn about the “SUCCESs Model for Sticky Ideas,” a method for crafting messages that resonate and inspire action. The book provides strategies to help you overcome the “Curse of Knowledge,” which makes it hard to communicate ideas to audiences who have less knowledge than you. This book is ideal for anyone looking to enhance their communication skills to more effectively share bold, new ideas. After this course, you‚It’ll be prepared to apply your insights about effective communication to your life and career.