LinkedIn: Establish Your Business Presence

LinkedIn: Establish Your Business Presence is an intermediate course focused on the steps to establishing a strong business presence on LinkedIn. LinkedIn is the biggest professional social network. Your business needs a strong presence to grow visibility. A strong presence for a business is about much more than having a Page. A Page is the first step in establishing your credibility on LinkedIn. Every business should have a professional Page that presents them effectively. In addition to a Page, businesses should look for strategic opportunities to grow their presence. This course shows you exactly how to build a comprehensive plan for LinkedIn based on the multiple ways to unlock value. This course covers Pages, Growing your Following, Posting, Participating, Advertising, Optimization, Employee Advocacy, and Executive Presence. You‚It’ll take a comprehensive look at all the ways LinkedIn can add value to your organization. You‚It’ll create an action planner to document your final plan. This interactive course includes a LinkedIn Page Quickstart Guide and a Page Action Planner. In addition, it has live examples, interactive activities, opportunities to apply your learnings and call outs to explore real-world examples. At the end of this course, you‚It’ll have an action plan to make the most out of LinkedIn ‚- beyond simply your Page.