Learning from 10 Marketing Mistakes

Learning from 10 Marketing Mistakes is a course that shows how an organization can learn as much from its marketing mistakes as from marketing successes. Marketing mistakes occur when companies do not have a clear and specific marketing strategy; when they have not clarified their customer value proposition; and when they have a short-term view of what the business is trying to do. In this course, marketing specialist Carolyn Stafford, together with psychologist Peter Quarry, outlines problems and solutions in marketing. You will learn about 10 typical marketing mistakes and how these can be avoided or overcome. You can use marketing mistakes (yours and those of others) to become more sensitive and open to changes in customer and business attitudes and behaviors.&