Lead Generation: How to Build a Winning Marketing Strategy

Initiating the process of generating leads for your business can feel overwhelming and ambiguous, but thankfully, building your marketing strategy is a simple and manageable first step. In this course, marketing expert and leader Kaltrina Riley walks through the process of building a winning marketing strategy that is appropriate for your organization’s lead generation goals. She begins the course by describing the importance of lead generation and why it’s a worthwhile investment for organizations looking to scale their business. Next, Kaltrina goes through the lead generation process beginning from the discovery phase to qualifying leads who have completed lead capture forms. Then, Kaltrina zooms in on the first phase of the lead generation process and describes various promotional marketing channels that can be used to initiate the lead generation process. Finally, Kaltrina concludes the course by sharing strategies that can be used to determine the best lead generation marketing strategy for your business. After completing this course, you’ll be ready to build a winning marketing strategy to ultimately attract prospects and grow your business.