Lead Development: The Marketing Link

Lead Development: The Marketing Link is an elearning course that shows you how to leverage marketing to increase sales. In order for your company to be successful, your marketing and sales must work hand in hand. It’s marketing’s job to create leads and it’s the sales department’s job to turn the leads into customers. There are different ways that marketing can attract business and that’s what we’re going to look at in this program. We’ll cover advertising, direct mail, corporate literature, public relations, trade shows and more. You’ll learn how to use the Internet and vivid graphics to keep customers engaged and drive sales.

This course is from our series on Lead Development. It comes with a video with audio narration, downloadable materials, and a quick quiz. Take this course along with others in the series, and acquire skills in developing leads that can generate sales.