Launch Yourself: 05. Define Your Brand Assets

Launch Yourself: Design Your Brand Assets is an interactive intermediate course where you‚It’ll put together the assets to consistently deliver a strong, credible, actionable brand that attracts opportunities to you. It can be tempting to start creating personal brand touchpoints, like your LinkedIn profile, but by deliberately designing your brand assets upfront, you‚It’ll save time and create a more consistent presence once you get started. A successful personal brand stands out and reflects your unique talents, strengths, and personality. Designing your brand assets involves putting deliberate thought into how you’ll bring your brand to life. This results in a more consistent, memorable, and effective personal brand. In this course, you‚It’ll craft your brand character, your mission statement, your personal story, your brand visuals, and your brand assets. You’ll articulate all your characteristics into a brand pyramid, which will be your guide to how you deliver your brand. This interactive course includes activities and action planning to build your foundational brand assets. It includes real examples, action planning, activities, and interactive elements. At the end of this training, you‚It’ll have a clearly documented plan for how you want to show up online. This is a part of the complete Launch Yourself Series, which includes:‚ÄØ 1) Personal Brand Foundations,‚ÄØ2) Evaluate Your Current Brand, 3) Define Your Brand, 4) Design Your Brand Elements, 5) Define Your Brand Assets, 6) Deliver Your Brand, 7) Online Strategy, 8) Content Optimization, 9) Online Channels Overview, 10) Plan Your Online Presence. We encourage you to take all courses in the series in order as they build on one another.