Launch Yourself: 03. Define Your Brand

Launch Yourself: Define Your Brand is an interactive intermediate course that shows you exactly how to define your personal brand. In this course, you‚It’ll build an action plan to define our goals for your brand, who you want to reach, and the key brand elements you want to highlight. Clearly defining your personal brand is the first step in building a strong one. Your brand definition includes your goals, target audience, strengths to highlight, and your USP (Unique Selling Proposition). This is the foundation for a strong personal brand. We’ll use the proven methods used to build the biggest brands in the world and apply them to you. This interactive course includes activities and action planning to define a strong brand. It includes real examples, action planning, activities, and interactive elements. You‚It’ll also be inspired by real examples of strong personal brands. At the end of this training, you‚It’ll have planned your goals, target audience, and core brand articulation. and your USP (unique selling proposition). This is a part of the complete Launch Yourself Series, which includes:‚ÄØ 1) Personal Brand Foundations,‚ÄØ2) Evaluate Your Current Brand, 3) Define Your Brand, 4) Design Your Brand Elements, 5) Define Your Brand Assets, 6) Deliver Your Brand, 7) Online Strategy, 8) Content Optimization, 9) Online Channels Overview, 10) Plan Your Online Presence. We encourage you to take all courses in the series in order as they build on one another.