Launch Yourself: 01. Personal Brand Foundations

Launch Yourself: Personal Brand Foundations is an introductory course to personal branding. It establishes a personal brand and why it is important for business professionals. Your personal brand is an investment in yourself that will reward you throughout your entire career. Establishing a personal brand is essential to grow your reputation, establish your credibility, and attract opportunities. This course will give you a foundational understanding of the importance of branding and personal branding, the proven elements that create a strong brand, and the specific benefits your brand can deliver. You‚It’ll examine what you can achieve from your personal brand and begin to think about the strength of your personal brand and what you want from it. This course includes real examples, an integrated action planner, and interactive content. You‚It’ll create a personal brand plan as you complete this course. This is a part of the complete Launch Yourself Series, which includes: 1) Personal Brand Foundations, 2) Evaluate Your Current Brand, 3) Define Your Brand, 4) Design Your Brand Elements, 5) Define Your Brand Assets, 6) Deliver Your Brand, 7) Online Strategy, 8) Content Optimization, 9) Online Channels Overview, 10) Plan Your Online Presence. We encourage you to take all courses in the series in order as they build on one another.