Kim and Mauborgne’s Blue Ocean Strategy

This ‘Kim and Mauborgne’s Blue Ocean Strategy’ micro-learning course is designed to help you identify and take advantage of ‘blue oceans’. Blue oceans are uncontested market spaces that are ripe for growth. Exploring these opportunities is imperative, considering today’s overcrowded industries, where the result is instead a ‘red ocean’ of rivals fighting over a shrinking profit pool. This learning will show you that competing with competitors head on isn’t always the answer, and will provide you with what you need to find those blue oceans, and dive in!