Key Customer Experiences

The terms ‚Äúcustomer service” and ‚Äúcustomer experience” are often confused or used interchangeably. Customer service - focuses on human interaction, and directly supporting customers is just one piece of the customer experience puzzle. Customer service is the assistance and advice provided to a customer. On the other hand, customer experience is the sum of the entire customer journey with your company. This includes experience with your product and services.¬†¬†