Invisible Influence: The Hidden Forces that Shape Behavior | Jonah Berger

Discover insights from the book Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger. In this course, you’ll learn how our choices are subtly shaped by social forces, often without our awareness. The book includes tips on understanding influence, the power of imitation, the drive to be different, how identity signaling shapes behavior, the balance of familiarity and novelty, and how social comparison motivates us. This book is ideal for anyone interested in psychology, marketing, or social dynamics. After this course, you‚It’ll be prepared to apply your insights about social influence to your life and career.