Introducing the Marketing Mix

You’ll need to develop and implement a marketing program designed to reach that market. This program involves a combination of tools called the marketing mix, often referred to as the ‚Äúfour Ps” of marketing, and then was expanded to the ‚Äúseven Ps” of marketing. The marketing mix refers to the set of actions or tactics, that a company uses to promote its brand or product in the market.