Influencer Marketing: Foundations

Influencer Marketing Foundations is an interactive course covering the why, what, and how of influencer marketing. Influencer marketing is one of the fastest-growing areas of digital marketing and social media marketing. It is powerful because it allows businesses to break through the noise online by leveraging the trust and authenticity influencers have established. Influencer marketing isn‚It’t just for B2C (business-to-consumer) brands. B2B (business-to-business) brands can also benefit from influencer marketing. This course covers the most important influencer marketing 101 topics. It shows you what influencers are and how they can impact your business. It covers the different types of influencers and different influencer campaigns. We‚It’ll dive in to explore different case studies and examples of influencer marketing so you can see it in action. This course gives you a solid foundation for understanding influencer marketing and how it can influence your business strategy and marketing results. This course includes live examples, case studies, quizzes, and downloadable resources to implement an influencer marketing strategy. Additional Recommended Courses: Influencer Marketing: Building a Strategic Plan, Influencer Marketing: Identifying, Recruiting, and Validating Influencers, Influencer Marketing: Executing and Measuring Campaigns