Influencer Marketing: Building a Strategic Plan

Influencer Marketing: Building a Strategic Plan is an intermediate interactive course that lays out the exact steps to building an influencer marketing plan and strategy. More and more businesses are using influencer marketing as a strategic channel. The key to success is to have a strategic plan upfront. This connects your business goals, marketing strategy and influencer strategy. In this course, you‚It’ll learn the exact steps to building an influencer marketing plan and strategy. You‚It’ll get a proven roadmap for creating the plan, including key elements like budget, approach, timeframe, types of influencers, and more. You‚It’ll understand the strategic decisions to be made and how to align those decisions with your strategy. We‚It’ll also cover the best practices to design and execute a campaign.This course includes live examples, case studies, quizzes, and downloadable resources to implement an influencer marketing strategy. Additional Recommended Courses: Influencer Marketing: Identifying, Recruiting, and Validating Influencers, Influencer Marketing: Executing and Measuring Campaigns