Inclusive Branding: Attract the Right Talent for Your Team

Employer branding is a new concept to many companies, and it’s critical to your organizations success in attracting, recruiting, and retaining talent. In this course, expert inclusive employer branding consultant Desiree Booker shares her knowledge on how to engrain inclusion into the DNA of your employer identity and how to build a brand that attracts and retains the right talent to your organization. Desiree starts by breaking down the potential ROI of having a strong employer brand. She then walks you through the key factors that influence your employer brand, and how to identify gaps that may be causing you to miss out on top talent. She finally shares strategies to create brand messaging that’ll ensure your branding resonates with ideal candidates. After this course, you’ll have the tools to craft, amplify, and refine an inclusive employer brand that makes your candidates and employees feel a strong sense of belonging.