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Employees, workers and followers are not robots. Human beings have intellect and emotions. Failing to deal with them on those levels will ultimately backfire. You cannot program loyalty.
Employee loyalty can be defined as employees who are devoted to the success of their organization and believe that being an employee of this organization is in their best interest. Not only do they plan to remain with the organization, but also they do not actively seek for alternative employment opportunities.
Employees who trust a company are more likely to pursue opportunities that can help them advance in the company. Having loyal employees can also help companies increase their productivity, enhance their company image and maintain revenue.
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