Identifying Your Audience

1. Preparation begins with identifying your audience. What do you know about your audience? What is important to them? Do they have any misconceptions about your topic? These are the kinds of questions you should ask as part of your preparation. Build a Foundation. The essential first step to communicating to your audience is to understand who they are on a demographic level. Once you have your audience demographics defined, it is time to dig deeper to identify who they are. Review and Refine Your Message.